Article’s

The growth of mobile trading platforms has significantly transformed investment practices among young stock market investors. With the increasing accessibility of financial markets through smartphones, trading behaviour is no longer influenced solely by rational analysis but also by behavioural and psychological tendencies. The present study examines the impact of behavioural and psychological factors—specifically optimism, overconfidence, and herding behaviour—on the usage of mobile trading platforms among young investors. Primary data were collected from 100 respondents using a structured questionnaire based on a five-point Likert scale. Statistical tools including reliability analysis and linear regression were applied using SPSS software. The findings reveal that behavioural and psychological factors do not significantly predict mobile trading platform usage. Although young investors exhibit behavioural tendencies, these factors do not have a statistically significant impact on how frequently or actively mobile trading platforms are used. The study concludes that technological convenience and accessibility may play a more dominant role in determining platform usage behaviour than psychological biases alone.