Article’s

A argue continued for a long time amongst the Indian marketing’s, both practitioners and academician, on the justification for the reality of the distinct discipline of rural marketing. The question is steel waiting that the products / services, marketing tools and strategies that are successful in urban areas could be transplanted with little or no more modification in rural areas or there is a clear division between urban and rural India, that suggest a diverse approach, skills, tools and strategies to be successful in rural markets.