Article’s

Abstract Automation and artificial intelligence (AI) are radically changing marketing tactics in the quickly growing quick commerce (q-commerce) and traditional e-commerce industries. Examining how these technologies affect customer acquisition, hyper-personalization, dynamic content creation, programmatic advertising, predictive inventory management, and AI-powered customer service, this study explores the disruptive effects of these technologies throughout the marketing value chain. We examine how real-time interaction, smart consumer segmentation, and optimal marketing expenditure are made possible by AI-powered solutions, which increase customer experiences and return on investment. The study specifically examines the crucial role that AI and automation play in the fast-paced world of q-commerce, where quick satisfaction demands flexible marketing strategies. We examine how these technologies support automated order fulfilment communication, efficient last-mile delivery, and micro-moment targeting—all of which are essential for preserving a competitive edge. Beyond the advantages, this study evaluates the ethical issues and problems brought about by the extensive use of AI and automation in online retail marketing. These issues include algorithmic bias, data security, and the changing skill sets needed by marketing professionals in this technologically advanced age. In the end, this abstract highlights how AI and automation have the revolutionary potential to reshape customer engagement and marketing efficacy in the rapidly changing e-commerce and fast commerce ecosystem.