A STUDY ON IMPACT OF SOCIAL MARKETING ON CONSUMER BUYING BEHAVIOUR INSTANT CHAPTHI PRODUCES TOWARDS ATVE FOODS, AT SALEM.
Dhanushya
Social media marketing has emerged as one of the most influential promotional tools in the modern business environment. The rapid growth of social networking platforms such as Facebook, Instagram, YouTube, and WhatsApp has significantly changed the way organizations communicate with consumers and promote their products. Businesses increasingly utilize social media marketing to create brand awareness, engage customers, and influence purchasing decisions. In the food industry, social media plays a vital role in shaping consumer perceptions and encouraging product adoption, particularly for convenience food products that cater to the fast-paced lifestyle of modern consumers.