Article’s

ABSTRACT Customer satisfaction is a key factor that determines the success and growth of any business organization, especially in the garment industry where competition is intense and customer preferences change frequently. The present study titled “A Study on Customer Satisfaction towards Gain Garments” focuses on analysing the level of satisfaction among customers with respect to the products and services offered by the company. The main objective of the study is to evaluate customer satisfaction and identify the factors influencing their perception towards Gain Garments. The study examines various aspects such as product quality, pricing, design, timely delivery, and customer service. Understanding these factors helps the company to improve its performance and meet customer expectations effectively. The research is based on a descriptive research design. Primary data has been collected through a structured questionnaire from a sample of 100 customers using random sampling method. Secondary data has been gathered from books, journals, and online sources. The collected data has been analysed using simple statistical tools such as percentage analysis and graphical representation.The findings of the study reveal that most customers are satisfied with the quality of garments and timely delivery provided by Gain Garments. The study also indicates that customer satisfaction plays an important role in building loyalty and encouraging repeat purchases. In conclusion, the study highlights that maintaining high product quality, improving service efficiency, and understanding customer needs are essential for enhancing customer satisfaction. By focusing on these aspects, Gain Garments can strengthen its market position and achieve long-term success in the competitive garment industry.