Article’s

Supply chain and logistics management is a key functional area that ensures the efficient movement of goods, services, and information from suppliers to final consumers. This study aims to evaluate the effectiveness of supply chain practices, identify operational challenges, and highlight their impact on organizational performance. The research is descriptive and analytical in nature and is based on secondary data collected from academic sources, reports, and publications. The analysis indicates that an organized logistics system helps reduce costs, improve delivery speed, and increase customer satisfaction. However, problems such as weak coordination, poor forecasting, and outdated systems can reduce efficiency. The study concludes that adopting modern technology, improving planning, and strengthening supply chain coordination are essential for achieving long-term operational success.