Article’s

Digital marketing has transformed the way small businesses operate and grow in the modern economy. This study aims to examine various digital marketing strategies and analyze their impact on small business growth. The research adopts a descriptive methodology using secondary data collected from journals, websites, and industry reports. Key strategies analyzed include social media marketing, search engine optimization (SEO), email marketing, and content marketing. The findings reveal that digital marketing significantly enhances brand visibility, customer engagement, and revenue generation for small businesses. Social media platforms are identified as the most effective tools due to their wide reach and cost efficiency. However, lack of technical knowledge and limited resources remain key challenges. The study concludes that adopting well-planned digital marketing strategies can lead to sustainable growth and competitive advantage for small businesses.