Article’s

This research paper investigates the role of social media in shaping the self-esteem of adolescents between the ages of thirteen and nineteen. It looks into the ways in which different social media behaviours, such as the hours spent on social media, engaging in social comparisons, seeking approval and validation, affect the individuals’ self-esteem. Data was collected though a survey questionnaire. The results of the study revealed that social media can have both positive and negative implications for the adolescent’s sense of self-esteem. On the one hand, social media allows for self expression, social interaction, and emotional support; however, at the same time, it can induce heightened dissatisfaction, negative social comparisons, and pressure to conform to idolized standards. Many in this age group become very dependent on types of self-worth gained from the number of likes received and interested comments on one’s posts. This egocentric amount of concern for their online identity can lead to increased feelings of inadequacy and insecurity, which can be psychologically damaging. Conversely, emotionally supportive online communities can trigger feelings of acceptance and importance. Based on this research, it can be inferred that the consequences of social media depend on use patterns, and the negative effects should be mitigated through practicing moderation and playing an active part in positive online communities.