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Customer Relationship Management (CRM) refers to the strategies, technologies, and practices used by organizations to manage and analyze interactions with customers throughout the customer lifecycle. The main objective of CRM is to improve customer service relationships, assist in customer retention, and drive sales growth. CRM focuses on understanding customer needs, maintaining long-term relationships, and providing value-added services. In the modern competitive business environment, companies must focus on customer satisfaction to survive and grow. Organizations use CRM systems to collect and analyze customer data such as purchasing behavior, preferences, feedback, and complaints. By understanding customer expectations, companies can develop strategies that enhance loyalty and trust. CRM is widely used in industries such as retail, banking, manufacturing, and agriculturerelated businesses like poultry and feed manufacturing companies. For companies like Rasi Feeds Private Limited, CRM plays an important role in maintaining strong relationships with farmers, distributors, and dealers.