Article’s

Micro, Small, and Medium Enterprises are the backbone of the Indian economy, contributing substantially to employment, GDP, manufacturing, and exports, but are facing a number of issues in availing bank finance due to a shortage of collateral, complex procedures, and a lack of awareness of government schemes such as PMMY, CGTMSE, and Stand-Up India. This study aims to assess the level of awareness, bank finance accessibility, financial literacy, major issues, satisfaction level, and future requirements of MSME owners through a survey of 160 respondents, focusing on demographic factors such as business age and revenue. The use of descriptive-inferential design with multiple regression analysis to examine the data establishes that awareness and accessibility are positive predictors of financial literacy, despite their negative relationship with income level. Managerial implications of this study for banks are to increase their awareness campaigns, improve accessibility of online lending options such as Jan Samarth and TReDS, and create AI tools for credit scoring to promote economic growth, particularly for women entrepreneurs in the service sector of micro enterprises in India.