Article’s

Artificial intelligence (AI) has rapidly entered the sphere of psychological well-being through conversational agents, virtual therapists, and affective computing applications. Companies such as Replika, Woebot, and Wysa increasingly mediate emotional experiences once reserved for human relationships. This paper explores the psychological impact of such AI-driven interventions on emotional regulation and loneliness. Integrating theories of emotion regulation (Gross, 1998; 2021), social connectedness (Baumeister & Leary, 1995), and human–AI interaction, the study synthesizes empirical and theoretical findings on how digital companions shape affective processes. While AI companions can reduce perceived isolation and facilitate adaptive coping, they may also reinforce avoidance behaviors, displace authentic social contact, and blur boundaries between empathy simulation and emotional dependence. The literature review reveals a complex dialectic: AI may both soothe and sustain loneliness. The paper calls for nuanced frameworks integrating technological literacy, ethics, and clinical psychology to guide responsible AI mental-health design and policy. Keywords: Artificial intelligence, virtual therapy, emotional regulation, loneliness, affective computing, digital psychology, mental health technology.