Article’s

In today’s digital age, online reviews and ratings have become powerful tools influencing consumer decision-making, especially in the automobile sector. This study focuses on understanding how customer reviews and ratings impact consumer perception, brand image, and purchase intentions of automobiles. With the growing reliance on digital platforms, consumers often evaluate vehicles based on the experiences and feedback shared by previous buyers. The study aims to analyze the relationship between online reviews, ratings, and factors such as trust, satisfaction, and brand credibility. Primary data is collected through surveys to identify patterns in consumer behavior, while secondary data from automotive websites and review portals support the analysis. The findings of this research highlight that positive reviews and high ratings significantly enhance consumer confidence, whereas negative feedback can deter potential buyers. This paper concludes that online reputation management and customer engagement are essential for automobile brands to sustain competitiveness in the digital marketplace.