Author(s) :

Khushi Singh, Kawalpreet Sharma .

Volume/Issue :

Abstract :

The arrival of generative AI has revolutionized digital media production and narrative for certain brands. This paper discovers how AI technologies such as GPT-based text generators, AI image and video generators, and automated content platforms are revolutionizing existing marketing practices. While AI achieves maximum efficiency, scalability, and data-driven storytelling, authenticity, originality, and ethics rule. This research explores how the role of generative AI is changing to influence brand storytelling, the challenge to human creativity and emotional connection, and the future path for content creation with collaboration between AI and humans. Through case studies and business applications and previous growth, this paper sets out how brands can attain benefits from AI without compromising and consumer trust. The report states that although generative AI is a strong force, human control is required to ensure that stories are worth reading, ethical, and effective.

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