Author(s) :

Santosh kumar.

Volume/Issue :

Abstract :

This study investigates how Patanjali Ayurved Ltd. affects rural marketing tactics and village consumer behaviour in India. By emphasizing natural, affordable, and Ayurvedic items, Patanjali has greatly expanded into rural markets, changing conventional marketing strategies and consumer attitudes. In rural India, the study evaluates the efficacy of Patanjali's pricing, distribution, product modification, and marketing tactics. The study assesses the change in customer preferences, brand loyalty, and purchasing behaviour using both quantitative and qualitative approaches, such as surveys, interviews, and observational techniques. The results indicate that Patanjali has had a significant impact on rural consumption patterns and raising awareness of indigenous items. ________________________________________ Agencies use marketing as a tool to communicate with customers and educate them about the various uses of their products and services. It's a crucial component of drawing in the target market for a chosen product, and businesses employ a variety of cutting-edge or tried-and-true strategies to stay ahead of the competition and establish their place in the market. The process often begins immaturely with an assessment of the internal and external commercial company environment, which comprises knowledge and strategy limitations including financial, cultural, political, legal, and technological elements. .

No. of Downloads :

0