Author(s) :

Harsh Rai.

Volume/Issue :

Abstract :

The used Automobile industry in India has undergone a remarkable transformation over the past decade, driven by evolving consumer preferences, increasing urbanization, and the rapid integration of digital technologies. Traditionally dominated by unorganized players—local dealers, individual sellers, and informal networks—this sector often lacked transparency, standardization, and customer confidence. However, the emergence of digital platforms such as CARS24, Spinny, and CarDekho has revolutionized the landscape, offering consumers a more organized, convenient, and trustworthy way to buy and sell pre-owned vehicles. Among these, Indian automobile industry has emerged as a frontrunner by leveraging data-driven solutions and technology-enabled services. It provides features such as instant car valuation, online listings, vehicle inspection at the doorstep, seamless documentation, and digital transactions. These innovations have addressed many of the inefficiencies associated with the traditional used car market, such as restricted market access, unclear pricing, and time-consuming negotiations. Despite these advancements, consumer behavior in the digital used car segment remains influenced by a variety of psychological and functional factors. Elements such as trust in digital platforms, perceived risks (related to payments, authenticity, and quality), and expectations around service and after-sales support continue to shape consumer decisions. Many first-time users, especially in semi urban and rural areas, remain cautious due to concerns about fraud, hidden charges, and limited awareness of digital processes. This study aims to analyze the consumer decision-making process in India’s used car market, with a special focus on digital platforms like CARS24, Car Dekho, Spinny, etc. It will examine key influencing factors such as price sensitivity, trust, risk perception, platform usability, and service quality. The research is based on secondary data from industry reports, market research studies, and academic sources to identify the emerging patterns of consumer behavior in this domain. The insights generated from this study will help digital automotive platforms like CARS24, Spinny, Car Dekho, etc., enhance customer experience and build stronger engagement strategies.

No. of Downloads :

0