Author(s) :

M Vijaya Lakshmi, Ravi Teja B.

Volume/Issue :

Abstract :

Products and services are the core offerings of any business that determine its market presence, customer satisfaction, and profitability. While products are tangible goods that can be owned and stored, services are intangible experiences or activities provided to meet consumer needs. This study examines the characteristics, differences, and significance of both products and services in the modern business environment. The research explores how companies design, develop, and deliver value through their offerings by focusing on aspects such as quality, customization, pricing, branding, and after-sales support. It also highlights the growing importance of service-oriented strategies in product-based businesses and vice versa, showing the trend toward product-service integration. This approach enhances customer satisfaction and creates long-term value for both customers and businesses.

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