Author(s) :

Mr. NAREN KARTHIK. S , Dr. V.M THARAKA RANI.

Volume/Issue :

Abstract :

The factors influencing consumers' trusting beliefs towards the use of IndiaMART platform, a leading B2B e-commerce platform in India. The research aims to investigate the relationships between trusting beliefs, perceived usefulness, perceived ease of use, and satisfaction among IndiaMART users. A survey of 500 IndiaMART users was conducted to gather data, and the results show that perceived usefulness and perceived ease of use are significant predictors of trusting beliefs. Additionally, satisfaction is also found to be an important factor influencing trusting beliefs. The study provides valuable insights into the factors that influence consumers' trusting beliefs towards IndiaMART platform and offers recommendations for improving trust and satisfaction among users. The findings of this study can be useful for businesses and marketers seeking to enhance their online presence and build trust with their customers.

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