Author(s) :

Prabavathi V.

Volume/Issue :

Abstract :

Promotional materials play a crucial role in pharmaceutical marketing by influencing doctors' prescribing behavior and product awareness. This study explores the perceptions of doctors toward promotional materials provided by Dr. Reddy’s Laboratories. Through a structured analysis, the research evaluates factors such as content relevance, ethical considerations, effectiveness, and doctors' preferences for traditional versus digital promotional tools. Findings indicate that while doctors appreciate scientifically backed and customized promotional content, ethical transparency and digital engagement significantly enhance their acceptance. The study suggests that periodic feedback mechanisms and patient-centric strategies could further optimize promotional efforts. These insights provide valuable recommendations for pharmaceutical companies aiming to improve doctor engagement through ethical and informative promotional practices

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