Author(s) :

Dr Bastin Arockia Raj P.

Volume/Issue :

Abstract :

This research investigates sustainable business practices within the e-commerce sector, analyzing the environmental, social, and economic dimensions of sustainability. Through a synthesis of literature review and case study analysis of companies like Patagonia (Patagonia: Doughnut Design Case Study, 2025), A Good Company (Dobuzinskis, 2023), Pact (PayPal et al., 2023), and SOLE (Winters, 2023), this study identifies key strategies, challenges, and opportunities for fostering sustainability in online retail. The analysis explores trade-offs and synergies between different sustainability dimensions (Oláh et al., 2018), and the importance of integrating sustainability into all aspects of the business (Chaudhary, 2017). The research concludes with recommendations for future research and practical implementation, emphasizing the need for collaboration, transparency, and a commitment to sustainable practices to achieve long-term success in the e-commerce industry.

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