Author(s) :

S.Razeek.

Volume/Issue :

Abstract :

The use of Artificial Intelligence (AI) in the media and entertainment sector has completely changed how content is delivered, making user engagement much more interactive through personalized experiences. This research looks into how AI personalizes content by analyzing various secondary sources, such as academic papers, industry reports, and case studies from streaming services, social media platforms, and digital entertainment companies. Additionally, it raises important ethical issues like data protection, algorithmic bias, and the need for transparency. By bringing together existing literature, this study sheds light on AI-driven personalization and its potential influence on the future of the media and entertainment industry.

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