Author(s) :

A KANHA PATRA.

Volume/Issue :

Abstract :

Digital transformation is reshaping the insurance industry by integrating advanced technologies to enhance customer experience and operational efficiency. This paper explores the various dimensions of digital transformation within the insurance sector, focusing on its impact on customer engagement, operational processes, and overall business models. The findings indicate that digital transformation not only meets evolving consumer expectations but also drives significant improvements in efficiency and profitability. Key technologies such as Artificial Intelligence (AI), Machine Learning (ML), and data analytics are pivotal in streamlining operations and personalizing services

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