EVALUATING THE EFFECTIVENESS OF INFLUENCER MARKETING ON BRAND AWARENESS”
Publication Date : 21/02/2025
Author(s) :
Volume/Issue :
Volume 10
,
Issue 2
(02 - 2025)
Abstract :
Influencer marketing leverages social media personalities to promote products, boosting brand awareness through their reach and credibility. This strategy enhances brand visibility, attracts new customers, and builds trust, driving higher conversion rates. Influencer marketing is now crucial for brands aiming to connect with consumers effectively.
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