Author(s) :

Pyda Venkata Satya Sruthi.

Volume/Issue :

Abstract :

The purpose of this research paper is to investigate the salient factors contributing to language shift. It particularly focuses on the impact of globalization on language dynamics in India. The highlights include the interrelation between cultural, social, and economic forces that motivate individuals and communities towards increasingly using dominant languages. This often takes place at the expense of regional languages. The paper also discusses the implications of these shifts for cultural identity and linguistic diversity. It highlights that proficiency in global languages is highly associated with economic advancement and social mobility however there is a movement towards revitalizing native languages which has been gaining momentum. Effective solutions for promoting this balance in education are those that combine global material with instruction in the local tongue. The role of digital media and technology is also examined, with a focus on how they might support linguistic variety and improve language acquisition. The results highlight how crucial it is to continue speaking fluently in one's home tongue in order to protect cultural identity in the face of increasing challenges from globalization. In the end, the study recommends focused interventions and all-encompassing educational policies that encourage bilingualism, guaranteeing that local and global languages can coexist peacefully. The study intends to advance knowledge of the opportunities and difficulties globalization presents in influencing language practices in India by examining these dynamics.

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